WK 9 CLOSE
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COLLEGE FOOTBALL MARKET ★ My teams
Market closedWeek 9 prices are finalOpens Saturday, Nov 7 at the first kickoff

How it works

Every FBS team has a price. Before each game the model sets an expected margin. After the game, the price moves by how far the result landed from it.

Real example · week 8
The model had Texas Tech winning at Cincinnati by about 14. Cincinnati won 37-24. Cincinnati jumped 9.0% and Texas Tech fell 9.0%. Those were the second-biggest gain and second-biggest drop of week 8.

1 · Opening price

Each team opens the season at a price set by its preseason rating. An average team opens near 100, a contender near 150.

2 · Expected margin

Before every game, the model sets an expected margin: the rating gap between the two teams plus home field.

3 · The surprise

After the game, the surprise is how far the result landed from the bar. It blends two things:

4 · The move

5 · Conferences

A conference's average price is the average of its teams' prices, and its season % is the change since preseason. Multi-year conference charts use today's members, so they show how today's lineup traded back then, before realignment.

6 · Spending vs Price (separate from the price)

The price only measures results. Spending vs Price compares it with money. The budget line is the price a given football budget usually buys across FBS. Each team gets the points it trades above or below that line. VALUE = 10+ points above, OVERVALUED = 10+ points below, FAIR in between. P/E sums it up in one number: 20 is par for the budget. Below 20 means the team gets more on the field than its budget usually buys (a value). Above 20 means it gets less (overvalued). Spending is each school's football operating expenses reported to the U.S. Dept. of Education (EADA), 2024-25. It does not include NIL or revenue sharing. Schools count costs differently. The figure stays fixed until the next EADA year. Service academies don't file (NOT DISCLOSED), and teams that weren't FBS yet in 2024 aren't ranked. We never estimate. See the board

The lingo

The fine print

All game data comes from public sources (CollegeFootballData.com). No betting lines or odds go into the model. Entertainment only. Prices are not betting picks or investment advice, and there is nothing to buy.

FAQ

What is CFB Market?

CFB Market is an independent fan site that follows college football like a stock market. Every FBS team has a price, and each conference has an average price. It is entertainment only, with nothing to buy and no betting picks.

How is a team's price calculated?

Each team opens the season at a price set by its preseason rating, near 100 for an average team and near 150 for a contender. Before every game the model sets an expected margin from the rating gap plus home field. After the game the price moves by how far the result landed from that margin, blending the scoreboard with per-play efficiency. A normal week moves a price about 3%, and the biggest moves top out near 10%.

How often do prices update?

Once a week, after that week's games are final. A bye week means no move. The current prices are through Week 9 of the 2026 season.

Where does the data come from?

Game results, pregame ratings and play-by-play efficiency come from CollegeFootballData.com. Football spending on the Spending vs Price page comes from the U.S. Department of Education's EADA reports. No betting lines or odds go into the model.

How far back do prices go?

Every FBS team has a weekly price from 2014 through the current 2026 season, priced by the same model. Each past season has its own page, starting at cfbmkt.com/seasons.