How it works
Every FBS team has a price. Before each game the model sets an expected margin. After the game, the price moves by how far the result landed from it.
The model had Texas Tech winning at Cincinnati by about 14. Cincinnati won 37-24. Cincinnati jumped 9.0% and Texas Tech fell 9.0%. Those were the second-biggest gain and second-biggest drop of week 8.
1 · Opening price
Each team opens the season at a price set by its preseason rating. An average team opens near 100, a contender near 150.
2 · Expected margin
Before every game, the model sets an expected margin: the rating gap between the two teams plus home field.
3 · The surprise
After the game, the surprise is how far the result landed from the bar. It blends two things:
- The scoreboard: actual margin vs. expected margin (capped, so running up the score only counts so much).
- Per-play efficiency: how well a team moved the ball and stopped the other side, play by play. A lucky win counts for less than a dominant one.
4 · The move
- A normal week moves a price about 3%.
- The biggest moves top out near 10%.
- Losing as the favorite costs extra. We call it MISSED GUIDANCE.
- Beating an FCS team moves a price 2% at most. Losing to one follows the normal rules, with no cap.
- A bye week = 0%..
5 · Conferences
A conference's average price is the average of its teams' prices, and its season % is the change since preseason. Multi-year conference charts use today's members, so they show how today's lineup traded back then, before realignment.
6 · Spending vs Price (separate from the price)
The price only measures results. Spending vs Price compares it with money. The budget line is the price a given football budget usually buys across FBS. Each team gets the points it trades above or below that line. VALUE = 10+ points above, OVERVALUED = 10+ points below, FAIR in between. P/E sums it up in one number: 20 is par for the budget. Below 20 means the team gets more on the field than its budget usually buys (a value). Above 20 means it gets less (overvalued). Spending is each school's football operating expenses reported to the U.S. Dept. of Education (EADA), 2024-25. It does not include NIL or revenue sharing. Schools count costs differently. The figure stays fixed until the next EADA year. Service academies don't file (NOT DISCLOSED), and teams that weren't FBS yet in 2024 aren't ranked. We never estimate. See the board
The lingo
- Ticker: a team's short name, like UK or OKST.
- Price: where a team trades right now. Higher = stronger body of work.
- Season %: change since the preseason open. It measures results against preseason expectations. To compare teams directly, use Price.
- MISSED GUIDANCE: lost as the favorite.
- Upset win: won as the underdog.
- Bye: no game that week, no move.
- Spending vs Price: points above or below what a team's football budget usually buys. VALUE / FAIR / OVERVALUED.
- P/E: the price a team's football budget usually buys, divided by its actual price, times 20. 20 = par, under 20 = cheap for what it produces, over 20 = expensive. N/D = spending not disclosed.
- Market breadth: how many teams are up vs. down since the preseason open.
The fine print
All game data comes from public sources (CollegeFootballData.com). No betting lines or odds go into the model. Entertainment only. Prices are not betting picks or investment advice, and there is nothing to buy.
FAQ
What is CFB Market?
CFB Market is an independent fan site that follows college football like a stock market. Every FBS team has a price, and each conference has an average price. It is entertainment only, with nothing to buy and no betting picks.
How is a team's price calculated?
Each team opens the season at a price set by its preseason rating, near 100 for an average team and near 150 for a contender. Before every game the model sets an expected margin from the rating gap plus home field. After the game the price moves by how far the result landed from that margin, blending the scoreboard with per-play efficiency. A normal week moves a price about 3%, and the biggest moves top out near 10%.
How often do prices update?
Once a week, after that week's games are final. A bye week means no move. The current prices are through Week 9 of the 2026 season.
Where does the data come from?
Game results, pregame ratings and play-by-play efficiency come from CollegeFootballData.com. Football spending on the Spending vs Price page comes from the U.S. Department of Education's EADA reports. No betting lines or odds go into the model.
How far back do prices go?
Every FBS team has a weekly price from 2014 through the current 2026 season, priced by the same model. Each past season has its own page, starting at cfbmkt.com/seasons.