WIS Wisconsin
Price measures results against expectations. It opened the season at 100.29. What the numbers mean
Wisconsin has a CFB Market price of 118.70 after Week 9 of 2026, No. 32 of 138 FBS teams. Biggest move: +8.8% in week 4.
Next game Sat, Nov 7 · 4:15 PM ET · BTN · vs Rutgers No. 88, 87.63. Matchup preview
OPEN (PRESEASON)
100.29
HIGH
123.71
LOW
96.61
WEEK 9
-4.0%
CONFERENCE (Big Ten)
+1.0%
Season range
Top 20 rangesLow to high this season
LOW96.61OPEN100.29NOW118.70HIGH123.71
Range 27.1 pts. The bar runs from the preseason open to now: green = up since preseason.
Spending vs Price
See the budget linePrice vs. budget
FAIR+7.4 pts#44 of 131
Trades 7.4 points above what a $40.9M football budget usually buys (111.3).
Game log
| Wk | Opponent | Result | Close | Wk % |
|---|---|---|---|---|
| W1 | n. Notre Dame | L 13-41 | 98.58 | -1.7% |
| W2 | vs Western Illinois FCS | W 36-9 | 96.61 | -2.0% |
| W3 | vs Eastern Michigan | W 54-10 | 103.50 | +7.1% |
| W4 | at Penn State UPSET WIN | W 24-20 | 112.64 | +8.8% |
| W5 | vs Michigan State | W 31-3 | 119.45 | +6.0% |
| W6 | Bye week · no move | 119.45 | +0.0% | |
| W7 | at UCLA | L 7-17 | 117.24 | -1.9% |
| W8 | vs USC UPSET WIN | W 24-7 | 123.71 | +5.5% |
| W9 | at Iowa | L 0-30 | 118.70 | -4.0% |
Weekly % is the price change for the whole week (two games in a week combine). MISSED GUIDANCE = lost as the favorite.